The Client Journey Blueprint: From Awareness to Referral for B2C Law Firms

Sponsored by: LMA Business to Consumer (B2C) SIG
Domains: Client Services & Technology Management
BoK Competencies: Internal and External Client Communications and Feedback & Experience Management

Join us for an in-depth webinar on how B2C law firms can create a client-centric marketing funnel that nurtures leads from first impression to loyal client. We’ll explore practical tools and strategies for managing leads efficiently, including how to use your CRM to automate personalized follow-ups via email and text. Learn how to design a funnel that guides potential clients through each stage—from awareness and consideration to conversion and retention—while staying top-of-mind and building trust before the first call is even made.

Learning Outcomes:

• Understand how to design a client-centric funnel tailored for B2C law firms
• Explore lead nurturing strategies for every stage of the journey
• Discuss how to keep clients engaged after their case is resolved to drive referrals and long-term loyalty

Presenters:
Amanda Churchill, VP of Technology & Digital Strategy, MLCworks
Nikki Giambelluca, Growth Specialist, MLCworks
Mackenzie Gokey, Director of Marketing, Triangle Smart Divorce