The Data that Matters: Using Market Intelligence to Drive Growth (Lexology)

Domains: Business Development, Business of Law

Lots of urgent, but ill-defined research requests on clients or competitors? Too many siloed datasets? Join us for an insightful session on the different approaches to market intelligence across settings, which will help identify how to work through these issues. Our expert speakers will share their knowledge and experience on how law firms leverage client intelligence, competitor intelligence and industry trends to drive growth; and how the right tools can help drive efficiency. Discover what data points matter, how to leverage different data sets, and how different sized firms stay ahead of the game. Don’t miss out on this opportunity to take your law firm’s business development strategy to the next level!

You'll learn how to:

• Compare your own challenges in delivering best practice market intelligence research with those of your peers or peer firms
• Identify practical changes you can make in your market intelligence strategy to improve outcomes
• Appraise tools available on the market compared to your needs

Presenters:
Alex Morral, Chief Product Officer, Lexology
Kyle Kraynick, Client Growth Manager, Barnes Thornburg LLP
Suzanne Donnels, Chief Business Development & Marketing Officer, Davies Ward