To The Victor Go The Spoils: Tracking and Converting the Power of Digital Marketing
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Domain: Communications, Technology Management
Join our panel of digital marketing specialists for a look behind the scenes at ways that firms can harness the power of digital campaigns to drive client acquisition and growth. Our panelists will discuss the digital ecosystem and share case studies and best practices to inform your planning and evaluate ROI in a rapidly evolving digital marketing landscape.
Learning Objectives:
- Identify approaches to planning, executing and measuring PPC and SEO campaigns to generate qualified leads
- Discuss the role of retargeting, social media and email campaigns in digital strategy
- Discuss how to choose the right marketing automation tools for your firm
- Explain how to track, measure and report on results using KPIs and ROI metrics
- Review ways to scale and optimize campaigns for peak performance
Speakers:
Lynn Tellefsen-Stehle, Chief Marketing Officer, Wilentz, Goldman & Spitzer P.A. (moderator)
Amanda Sexton, Founder/Principal, Focus Works Marketing
Sarah A. Ryan, Director of Marketing & Business Development, Stark & Stark
Price:
Member Price: $59
Non-Member Price: $79
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To The Victor Go The Spoils: Tracking and Converting the Power of Digital Marketing
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Knowing when and how to integrate digital into your marketing strategy can make or break your firm’s ability to effectively compete in a world transformed. Join us for a closer look at digital campaigns and harnessing the power of digital to generate qualified leads.