Turn Your Website and Client Data Into a Revenue Engine: How AmLaw 200 Marketers Prove ROI with Modern Platforms and AI

Sponsored by: 
Domain: Business Development, Technology Management
BoK Competency: Sales Techniques, Website Development and Management 

Leading law firm marketing teams are breaking out of the reactive cycle. They're using modern website platforms and AI-powered search to connect the dots between website behavior, email engagement, and CRM data - transforming scattered insights into strategic revenue opportunities.

In this introductory session, Rory Grant (former law firm CMO, now Chief Growth Officer at Squiz) will show what's possible when you have the right technology foundation. You'll discover how AmLaw 200 firms are deploying intelligent digital experiences - personalization, A/B testing, AI-powered search, and total engagement scoring - to walk into partner meetings with data-backed opportunities, cut attorney non-billable BD time, and prove marketing's strategic value with numbers that matter.

Whether your current digital stack can deliver these capabilities or needs modernizing, this session will show you what successful law firm marketing looks like when technology and strategy align.

Learning Outcomes:

• Understand how modern website platforms enable total engagement scoring across your website, email, and CRM to surface high-value client opportunities
• Discover strategies to reduce attorney non-billable BD time by using client intelligence to direct partners to warm leads backed by behavioral data
• Explore intelligent digital experiences - AI-powered search, personalization, A/B testing, and content auditing - that improve client engagement and inform revenue-focused content strategy
• Understand how to prove marketing ROI to partners using engagement metrics that translate directly to revenue opportunity and reduced fee earner time

Presenters:
Joel Goodman, VP of Growth Strategy,
Squiz Rory Grant, Chief Growth Officer, Squiz