We Know We Need It, But How Do We Do It? A Roadmap for Developing an Effective Client Teams Program

Domains: Client Services, Marketing Management and Leadership

Join experienced law firm business development professionals for a discussion on how to communicate the value of client team programs to internal stakeholders (including the naysayers), secure and maintain buy-in, and sustain accountability and momentum for long-term success. Recognizing that all firms are not created equal, this discussion will include guidance for small to medium-sized firms and solo marketers to right-size these efforts. We will also cover available tools/technologies to help create a positive and meaningful impact within firms and drive client value. 

You'll learn how to:

• Discuss how to map out the scope for a client team program that best fits your firm's size and culture while articulating the value of the program to internal stakeholders
• Identify effective methods of getting a client team program up and running, including overcoming resistance, mapping out a game plan, securing sustained buy-in from leadership, and holding team leaders and members accountable
• Ensure the client team program is scalable, aligning it with available resources, leveraging technology, and using data to track success and demonstrate ROI 

Speakers:
Jenna Schiappacasse, Director of Client Development, Jenner & Block
Justin Edmondson, Sr. Director of Client Development, Duane Morris LLP
William Sleight, Senior Manager, Business Development & Communications, Jones Day