Winning With Local Services Ads: Setup, Success & Strategy for Law Firms

Sponsored by: Business to Consumer Practices SIG
Domain: Communications
BoK Competencies: Advertising and Promotion & Digital Marketing

Local Services Ads (LSAs) are a gamechanger for legal marketing—but only if you set them up and manage them correctly. Join the LMA Business to Consumer Marketing SIG for a deep dive into LSAs, where we’ll cover everything from account setup and business verification to expert tips for maximizing your ad performance. We’ll also break down how to analyze LSA lead quality in your market so you can make smarter marketing decisions. Stick around for a live Q&A to get your burning LSA questions answered!

Learning Outcomes:

• Explore an LSA Account Set Up and Verification Process.
• Discuss tips and tricks to ensure successful LSA management.
• Discover how to analyze the value of LSA leads in your market.

Presenters:
Joe Giovannoli, Founder & CEO, 9Sail
TJ Mohin, Marketing Technology Coordinator, Stark & Stark