You Coach the Attorneys. Who Coaches Your Team?

Domains: Marketing Management and Leadership, Business Development

You coach partners every day. Let's talk about how you coach your team. As BD and marketing professionals, we often coach attorneys on their business development strategies, helping them refine messaging, build client relationships, and show up with confidence. But when it comes to leading our own teams, many of us forget: coaching isn't just for growing the business with the lawyers. In this session, we'll explore coaching as a core leadership skill that applies up, down, and across the org chart. Drawing on trusted methodologies, practical tools, and little neuroscience, we'll unpack what it looks like to lead with a coaching mindset that drives performance, builds trust, and unlocks your team's full potential. Whether you're managing a small team or influencing firm leaders, this session will help you coach more effectively, not just for business development, but for team development.

Learning Outcomes:

• Adapt coaching styles for lawyers and BD/Marketing teams
• Deliver feedback that is actionable and meaningful to your team
• Describe how to cultivate high performing teams

Presenters:
Azeema Mohadieen Batchelor, Chief Marketing and Business Development Officer, Dinsmore and Shohl
Rachael Bosch, CEO and Founder, Fringe Professional Development