The Next Five: Achieving Mid-Career Excellence in Legal Marketing

Domain: Marketing Management and Leadership 

Mid-career is the stage when you have earned experience and expertise but still have years ahead to advance, pursue leadership roles within your firm and the industry, and earn more. In 2018, Kim and Meghan presented “The First Five: Laying the Foundation for Future Leaders” to a packed house at the LMA Annual Conference. Five years later, the duo is back and ready to share everything they know about how to thrive in the mid part of a legal marketing career. Whether you are a Specialist, Manager, or first-time Director, opportunities and challenges will naturally arise and you may need different tools to not only survive but, thrive! This practical session will cover five different elements of mid-career excellence including relationship building, specialization, moving to a new law firm, advocating for yourself and your expertise, and leveraging the significant learnings from the pandemic.

You'll learn how to:

• Advance in your career smarter, not necessarily faster
• Motivate yourself while empowering others to succeed 
• Broaden your value by staying attuned to industry changes and trends

Presenters:
Jacob Eidinger, Director of Marketing & Communications, Crumiller
Kim Oakley, Regional Marketing & Business Development Manager, Seyfarth Shaw LLP
Kelly Sokolowski, Marketing Manager, Perkins Coie LLP
Meghan Spradling, Marketing & Communications Manager, Miller Nash LLP