Welcome to the Career Development Bundle! We are thrilled that you have taken the next step in your professional development journey. In this bundle, you’ll find a variety of curated resources that include highly rated conference recordings, webinars and thought leadership from Strategies & Voices.

Domains: Business Development, Marketing Management and Leadership

In this session, we will discuss the importance of honing and using your personal brand to authentically drive client and business development, increase visibility, promote well-being and belonging, and help create a thriving firm culture. The interconnectedness between inclusion, allyship, and a psychologically safe work environment is key to retaining talent and promoting firm values and sustainability in an evolving and competitive market landscape. Everyone in a law firm has a role to play in leveraging this interconnectedness to drive business outcomes. Marketing and business development professionals specifically can play a more active role in this regard by empowering and teaching lawyers and other business professionals the significance and benefits of focusing on and leveraging their personal brands.

You'll learn how to:

• Explain the significance of personal brand in marketing and business development strategy
• Discuss and appreciate the connection between inclusion, allyship, and a psychologically safe work environment to retaining and optimizing talent and promoting firm values 
• Generate actionable steps to empower individuals in their firms across these objectives that benefit the organization as a whole

Presenters:
Nita Cumello, Global Client Director and Director of Well-Being, Global Large Law
Lynnette Espy-Williams, Shareholder and Chief Diversity, Equity, and Inclusion Officer, Cozen O'Connor
Sameena Kluck, CEO/Founder, Amplify Your Voice LLC
Victoria Tollossa Director of Marketing, Mitchell Sandler LLC

Domain: Marketing Management and Leadership, Communications

How would you like to snap your fingers and your firm colleagues and leadership would instantly agree with your position? It may not be that easy, however you can dramatically improve your chances for success if you understand how people make decisions and what causes them to act.

Influence is an interactive program that draws on the latest scientific research to illustrate how you can influence others to see things your way without resorting to manipulation. Come to this session and you'll walk away with practical ideas you can apply right away.

Learning Outcomes:

• Identify the three kinds of decision-makers and how to win over each type
• Overcome the common mistakes many professionals make when trying to change someone’s mind
• Utilize the four drivers of persuasion to gain buy-in and acceptance of your ideas 
• Elevate your perception as a valuable contributor to the firm's success

Presenter(s):
Steve Hughes, President, Hit Your Stride, LLC

Domain: Marketing Management and Leadership 

Mid-career is the stage when you have earned experience and expertise but still have years ahead to advance, pursue leadership roles within your firm and the industry, and earn more. In 2018, Kim and Meghan presented “The First Five: Laying the Foundation for Future Leaders” to a packed house at the LMA Annual Conference. Five years later, the duo is back and ready to share everything they know about how to thrive in the mid part of a legal marketing career. Whether you are a Specialist, Manager, or first-time Director, opportunities and challenges will naturally arise and you may need different tools to not only survive but, thrive! This practical session will cover five different elements of mid-career excellence including relationship building, specialization, moving to a new law firm, advocating for yourself and your expertise, and leveraging the significant learnings from the pandemic.

You'll learn how to:

• Advance in your career smarter, not necessarily faster
• Motivate yourself while empowering others to succeed 
• Broaden your value by staying attuned to industry changes and trends

Presenters:
Jacob Eidinger, Director of Marketing & Communications, Crumiller
Kim Oakley, Regional Marketing & Business Development Manager, Seyfarth Shaw LLP
Kelly Sokolowski, Marketing Manager, Perkins Coie LLP
Meghan Spradling, Marketing & Communications Manager, Miller Nash LLP

Domain: Marketing Management and Leadership, Client Services

Are you interested in a C-level role? Do you know how to chart your path to get there? How do you make an impact once you've got the job? 

Join us for a fireside chat to learn the path that three members of the C-Suite took to their current roles. Each of our speakers has recently transitioned into their current position, and they are eager to share what they've learned on their path to the top. This engaging conversation is one you don't want to miss! 

This panel will cover how to:

• Identify and communicate your unique value
• Cultivate relationships with key influencers - in person and virtually
• Maintain visibility and engagement inside and outside your firm
• Make the transition from task-taker to leader
• Unlock the potential of team members through empowering management
• Foster a spirit of collaboration across departments Inspire confidence and influence decisions
• Drive and manage change

Learning Objectives: 

• Discover the best ways to hone your leadership style and inspire confidence
• Identify and develop your leadership calling card
• Understand how to own your seat once you have it 
• Invest in and position your team and firm for shared success 
• Implement best practices for working across departments and systems, gaining consensus and support along the way

Speakers: 
Katie Munroe, Chief Marketing Officer, Zuckerman Spaeder LLP
Justin Portaz, Chief Marketing and Business Development Officer, Jenner & Block LLP
Bob Robertson, Chief Marketing and Business Development Officer, Jackson Lewis (Moderator)

Price:
Member Price: $59
Non-Member Price: $79

Domain: Marketing Management and Leadership, Communications

Marketing and business development professionals are great at promoting the business, explaining the value derived by the service to the prospective client, and winning the business. Flip the script: how are we at quantifying and communicating our own value? The value that we bring to our firm/company? "You are only as good as the last thing you did." Well, no more. 

In this session, we explore techniques that can be used in everyday scenarios when faced with high pressure and difficult conversations. We will walk through how to ensure your accomplishments align with the firm’s business strategy and priorities - what really matters to firm leadership, the business owners. We will dive into what to track and how to measure, to qualitatively and quantitatively describe how your contributions enable firm goal achievement. We will do this with the simplest of tools accessible to anyone.  Leave this session with strategies on how to develop value statements that provide the scope and magnitude to explain the impact of your accomplishments and explore how to put the value statements to work for you in a live group exercise. Strengthening your ability to quantify and communicate your value will further define your personal brand and will spotlight the positive impacts your achievements have contributed to the firm.

Learning Outcomes:

• Identify and demonstrate an understanding of the business strategy and goals of the firm, your department, your personal annual goals, etc. 
• Discuss how key stake holders communicate, what they value and measure
• Develop performance goals, define what to track and how to measure. 
• Discuss how to do this with the simplest of tools available to legal marketers at firms of all sizes
• Construct value statements that provide the scope and magnitude to explain the impact of your accomplishments (both qualitative and quantitative). 
• Communicate in the language of your key stakeholders Demonstrate how to put the value statements to work for you by role-playing through a variety of scenarios (educate, promote, negotiate, leverage) in a live group exercise

Presenter(s):
Amy Payton Verhulst, Director of Marketing, Business Development & Communications, Coats Rose, P.C.
Nancy Spivey, Marketing Director, DBL Law

Sponsored by: LMA International Talent Development Committee
Domain: Marketing Management & Leadership
BoK Competency: Firm Organizational Structure and Dynamics

Intentional leadership is not a title, role, or tenure. Intentional leadership takes courage, practice, and awareness.

An Intentional leader is anyone who consciously chooses to own their goals, their mission and their purpose - for themselves, and their teams. More than ever before, 2023 challenges us legal professionals to effectively adapt and innovate in order to be successful in a rapidly evolving, high pressure industry.

As leaders, we are being called to step into our power through intention and awareness with a keen eye on the collective impact this will have. 

Learning Outcomes:

• Understanding the dynamics of Intentional Leadership
• Defining the benefits of Intentional Leadership both in our professional and personal lives
• Daily Intentional Leadership skills to employ as a legal industry professional 

Presenter: Axelle Flemming, VP of Talent and Transformation, K2 Services

Sponsored by: LMA International
Domain: Marketing Management & Leadership
BoK Competency: Department Management & Motivation

Colonel Retired Steve Merkel gave more than 30 years of service to the United States as a Soldier in the Army. He has led teams both in peacetime and in combat of all sizes – ranging from a few subordinates to well over 4,000. Steve now serves as the Chief Operating Officer for Barnes & Thornburg LLP. He has found the similarities between the military profession and the legal profession to be both surprising and profound. Steve has learned a great deal over the course of his life about leadership and building high performing teams that helped him both on the battlefield and now in the offices of his law firm.   

Learning Outcomes:

• Examine what traits and skills lead to effective leadership 
• Explain tangible tips for individuals to develop effective leadership characteristics in themselves
• Discuss 3 key characteristics of a high-performing team (and How Leaders Can Foster Them)

Presenter: 
Steve Merkel, Chief Operating Officer, Barnes & Thornburg LLP

Sponsored by: LMA Talent Development Committee
Domain: Marketing Management & Leadership
BoK Competency: Department Management and Motivation

Difficult conversations tend to be avoided because professionals shy away from the uncomfortable, and fear polarizing relationships. But avoidance is not a recommended road to success. Participants will learn strategies and tactics to engage in productive conversations to address challenges and deepen relationships. They will understand where and why they avoid difficult conversations. And they will leave with an understanding of how they can engage in productive and effective conversations to make their professional – and personal – lives more joyful and decrease stress. 

Participants will learn to:

• Recognize where they are avoiding having difficult conversations, and why
• Prepare to have effective and behavior changing conversations 
• Practice and apply strategies to improve their relationships with colleagues and clients

Learning Outcomes:

• Walk through strategies and tactics to conduct difficult conversations in an influential manner
• Build personal and professional trust between colleagues
• Lead high-performing and productive teams

Presenters:
Margee Fawley, Chief Talent Officer, Davis Graham & Stubbs LLP
Julie Holunga, Principal & Executive Coach, Chinook Executive Solutions

Learn about expert power and how it can support your career development in this Q&A with Dominic Ayers (Eversheds Sutherland).