Sponsored by: Litera
Domain: Business Development
BoK Competency: Business Development Planning and Coaching/Training

Law firms have always understood the value of strong client relationships. Yet even firms with exceptional lawyers and longstanding clients often struggle to deliver consistent, proactive engagement across the institution.

The challenge is rarely legal expertise, it's creating a more coordinated approach to client engagement that connects relationship intelligence, marketing activity, business development efforts, and client experience across the firm.

Many firms still rely heavily on informal relationship management and reactive outreach. While effective at an individual level, those approaches become difficult to scale consistently across larger teams, offices, and client relationships. And when client engagement stalls, so does revenue.

The firms that will win the next decade aren't just doing more, they're doing it with intelligence that compounds over time.

Learning Outcomes:

• Identify the common engagement gaps that prevent strong client relationships from translating into consistent firm growth 
• Discuss how leading law firms are connecting relationship intelligence, marketing, and business development to create more proactive client engagement 
• Apply a practical framework for scaling coordinated client outreach and relationship management across the firm

Presenters:
Bob Beach, Senior Director, GrowthTech Evangelist, Litera. 
Dayle Hauserman Manager, Solution Sales Executives, Litera. 
Sarah Happy, Manager, Solution Sales Executives, Harbor Global. 

Price: 
LMA Members: Complimentary
Prospective Members: $79

LMA Body of Knowledge Domain: Technology Management
Competency: Data and Analytics

This webinar focuses on how firms can leverage AI models and automation to clean, organize, and enrich incorrect, incomplete, or out-of-date contact and company records for marketing, business development, events, holiday campaigns, and more. The session will walk through practical ways to turn messy data into a usable foundation for firm email marketing, events, and business development teams. Attendees of this webinar will have specific data quality use cases they can start to test with and implement immediately. 

Learning Outcomes:

• Share and explain popular AI data cleaning and enrichment methods that are being widely used by leading technology marketing and sales organizations
• Showcase methods being used by law firms to validate, clean, and standardize contact and company records used in firm marketing, business development, events, and more
• Identify automation opportunities within current firm processes and outline next steps to build a data-driven AI workflow system that improves speed, consistency, and output quality
  
  

Presenters:
Mindee Mosher, Director of Marketing, Whiteford
Amy Schaffer, Chief Marketing Officer, Royer Cooper Choen Braunfeld
John Witts, Director of Business Intelligence & Innovation, Barnes & Thornburg
(Moderator) Ryan Watts, Co-Founder, SigParser

Price:
LMA Members: Complimentary
Prospective LMA Members: $79

Sponsored by: Solo/Small Team SIG
Domain: Business Development, Marketing Management and Leadership
BoK Competency: Business Development Planning and Coaching/Training, Process Improvement

Great ideas rarely happen in a vacuum...they’re often learned, borrowed, and refined from others. In this interactive panel, legal marketers share “pieces of gold”: real-world strategies and tactics that have worked for them or that they’ve learned from trusted colleagues across the profession. From helpful software and ROI tracking with limited resources to creative client engagement, events, holiday cards and gaining attorney buy-in for marketing initiatives, panelists will highlight practical ideas you can bring back to your own firm, while giving credit to the peers who inspired them.

Learning Outcomes:

• Identify practical legal marketing strategies and tools that have delivered measurable success across firms
• Discuss what works, and what doesn't, in gaining attorney buy-in, managing budgets, and advancing business development and marketing initiatives
• Leverage professional networks, including Legal Marketing Association peers, as an extension of your team to share ideas, resources, and support
  
  

Presenters:
Kaley Green, Director – Marketing and Business Development, Fogler, Rubinoff LLP
Miranda Knight, Marketing Manager, Eimer Stahl LLP
Shirley Meyers, Head of Marketing, BDBF LLP
Camille Stell, Vice President Risk & Practice Management, Lawyers Mutual NC


Price: 
Members: Complimentary
Prospective Members: $79

Sponsored by: LMA CI SIG
Domains: Business Development, Marketing Management and Leadership
BoK Competencies: Competitive Intelligence, Firm and Practice Strategy and Planning

Join LMA’s CI SIG as we explore two core building blocks of an effective competitive intelligence program. First, the discussion will focus on how firms can develop and refine a practical, credible list of competitor law firms. Panelists will examine the factors that should shape that list - including size, geography, industry focus and practice strengths. The panel will then turn to the critical question of what comes next: how to activate that competitor list to support a go-to-market strategy. Speakers will share ways competitive intelligence can help firms sharpen market positioning, identify areas of differentiation, support cross-selling, guide client team planning, and improve pursuit strategy in key sectors and practices. The session is designed for professionals who want to move beyond gathering information and toward using competitive intelligence as a practical tool for growth. 

Learning Outcomes:

• Discuss how legal CI can support overall firm strategy
• Understand using a competitor list as part of a Go-To-Market Framework
• Identify a list Key Competitors for your firm
  
  

Presenters:
Neil Barbieri, Senior Manager, Research & Competitive Intelligence, Venable LLP
Benjamin Brighoff, Senior Manager of Competitive Intelligence, Foley & Lardner LLP
Angela Gonzalez-Curci, Competitive Intelligence Program Manager, Wilson Sonsini Goodrich & Rosati
Steven Medley, Senior Competitive Intelligence Manager, Dentons

Price: 
Members: Complimentary
Prospective Members: $79

Sponsored by: LMA B2C SIG
Domains: Communications, Technology Management
BoK Competencies: Digital Marketing, Website Development and Management

AI continues to rapidly reshape how potential clients search for and find law firms online. In this session, Bobby Steinbach, Founding Partner of MeanPug, will provide a high-level look at how website content can be optimized for AI-driven search and what that means for B2C law firm marketers. Attendees will gain a clear understanding of how AI search differs from traditional SEO, along with the latest developments influencing visibility. The session will also include a practical, easy-to-follow checklist and real-world examples you can take back and apply to your firm's strategy immediately.
 

Learning Outcomes:

• Get a practical and actionable checklist to optimize your website for AI 
• Understand how AI search differs from traditional SEO and what that means for your content strategy 
• Discuss the most recent trends, developments impacting law firm visibility, and real-world applications examples of what's working right now
  
  

Presenters:
Crystal Breede, Chief Marketing Officer, Huffman & Huffman
Bobby Steinbach, Founding Partner, MeanPug Digital

Price: 
Members: Complimentary
Prospective Members: $79

Sponsored by: Best Lawyers
Domains: Marketing Management and Leadership, Technology Management 
BoK Competencies: Firm Organizational Structure and Dynamics, Communications Software and Platforms, Data and Analytics

Many organizations are experimenting with AI, but isolated use does not drive transformation. Competitive advantage comes from building an AI-literate culture—not relying on individual power users. Together, they will explore how organizations can move from pilots to institutional capability by embedding AI into workflows, governance, and operating models. Through practical examples spanning data-driven decision-making, business development, and cross-functional collaboration, attendees will gain a clear framework to assess AI maturity, align leadership, and implement guardrails that enable innovation while managing risk. Designed for senior leaders, this program focuses on strategy, change management, and measurable business outcomes—not tools or hype.

Learning Outcomes:

• Assess your organization's current AI maturity and identify the gaps between experimentation and institutional capability
• Differentiate between isolated AI use and the structural components of an AI-literate culture, including leadership alignment, governance, and workflow integration
• Develop a practical framework for embedding AI into marketing, proposal, and decision-making processes to drive measurable business outcomes
• Evaluate governance and risk management approaches that enable responsible innovation while protecting client trust and firm reputation
• Prioritize change management strategies that build adoption, cross-functional collaboration, and sustained competitive advantage.
  
  

Presenters: 
Wendy Bernero, Founder and Strategic Advisor, Yate Collaborative
Phillip Greer, CEO, Best Lawyers
Amy Shepherd, CMBDO, Davis + Gilbert LLP

The 2026 LMA Annual Conference delivered an intensive three-day program featuring engaging sessions designed to be practical and actionable. With the theme, Tradition Meets Transformation, attendees experienced curated, strategic sessions focused on honoring the foundational strategies that have shaped our profession, while embracing the innovations that continue to redefine it.

The recorded programs are geared towards marketers at all levels and align with the domains, skills, and competencies outlined in the LMA Body of Knowledge (BoK).

Purchase the full bundle to receive exclusive access to select recordings (noted where applicable). To purchase individual recordings, click on the session titles listed below.

All eligible LMA26 registrants automatically receive access to the full recordings bundle - no purchase necessary! Log into your MyLearning Account to view. While your LMA26 breakout recordings do not expire, all LMA26 mainstage keynote sessions are available only in the bundle until August 31, 2026. Don't miss these standout sessions:

• Keynote - Applied Curiosity: The Hidden Power Behind Breakthrough Ideas
• Keynote - Transformative Leadership: Succeeding in Difficult Environments

Domains: Marketing Management and Leadership, Business Development

You coach partners every day. Let's talk about how you coach your team. As BD and marketing professionals, we often coach attorneys on their business development strategies, helping them refine messaging, build client relationships, and show up with confidence. But when it comes to leading our own teams, many of us forget: coaching isn't just for growing the business with the lawyers. In this session, we'll explore coaching as a core leadership skill that applies up, down, and across the org chart. Drawing on trusted methodologies, practical tools, and little neuroscience, we'll unpack what it looks like to lead with a coaching mindset that drives performance, builds trust, and unlocks your team's full potential. Whether you're managing a small team or influencing firm leaders, this session will help you coach more effectively, not just for business development, but for team development.

Learning Outcomes:

• Adapt coaching styles for lawyers and BD/Marketing teams
• Deliver feedback that is actionable and meaningful to your team
• Describe how to cultivate high performing teams

Presenters:
Azeema Mohadieen Batchelor, Chief Marketing and Business Development Officer, Dinsmore and Shohl
Rachael Bosch, CEO and Founder, Fringe Professional Development

Domain: Business Development

Pitching litigation work is an entirely different ball game from selling transactional services - and too often, BD professionals rely on the same approach for both. Litigation work is unpredictable, high-stakes, and time-pressured. This session will unpack what makes winning litigation business unique and how BD and marketing leaders can better support their litigators in the pursuit of growth. Through practical insights and real examples, attendees will learn how to refine messages that resonate with decision-makers, position litigators as strategic problem-solvers, and quantify success in a space where metrics look different. Whether your firm handles commercial disputes, class actions, or complex investigations, attendees will walk away ready to translate litigation strategy into stronger business development outcomes.

Learning Outcomes:

• Identify the differences: How BD for litigation differs fundamentally from transactional pursuits - and what that means for your strategy.
• Build an early warning system: Leverage case filings, litigation alerts, dockets, market data, and regulatory/industry triggers to identify and act on opportunities early and in real time.
• Strengthen relationships: How to help litigators build credibility and stay top of mind with in-house counsel.
• Convert wins into growth: Translating trial results and thought leadership into ongoing business momentum.

Presenters:
Theresa DeLoach-Mailvert, Global Director, Marketing and Client Development, Litigation, Dechert LLP
Bianca Lissandrello, Senior Manager, Entertainment & Media, Paul Hastings

Domains: Communications, Client Services

In an era where AI-powered research tools, accelerated decision cycles, and information overload shape how corporate counsel evaluate outside advisors, law firm thought leadership must evolve. This session goes beyond anecdotes and assumptions, presenting fresh data and real-world insights from LIMELIGHT and JD Supra’s national survey of general counsel and CCOs. We’ll reveal what general counsel actually read, share, and rely on when selecting firms—what builds trust, what erodes it, and how AI is reshaping discovery, credibility, and competitive differentiation. Attendees will learn the specific formats, voices, and distribution strategies that resonate most with today’s in-house leaders, and how to adapt content for a world where generative engines increasingly mediate visibility. The session delivers actionable frameworks for marketers and lawyers to produce thought leadership that is not only smarter and more strategic, but truly indispensable to the GC audience.

Learning Objectives:

• Examine what GCs really value and trust in law firm content.
• Identify ideal formats, timing, topics, and distribution methods for content to best resonate with target GCs. 
• Apply a practical framework to creating smart, relevant content going forward that will be more discoverable and relevant to the corporate counsel audience.

Presenters:
Oyango Snell, President & CEO, Corporate Legal Operations Consoritum
Kenny Gary, CEO + Founding Partner, LIMELIGHT
Adrian Lurssen, Co-Founder, JD Supra
Eric Dodson Greenberg, Executive Vice President & General Counsel, Cox Media Group