The 2023 LMA Annual Conference was an intensive three-day program of plenary education and specific, hands-on learning sessions that were designed to be immediately actionable back at the office. With the theme, Amplify Your Impact, attendees experienced authentic conversations on substantive topics that inspire true change in this industry, and cement the credibility, voice, and talents of thought leaders, change agents and positive disrupters. 

The recorded programs from LMA's Annual Conference are geared for marketers of all levels, and map to the domains, skills and competencies outlined in the Body of Knowledge (BoK). 

Purchase the entire bundle or click on the session titles below to purchase individual recordings. By purchasing this package, you also have exclusive access to select recordings that are only available in the bundle as noted below. All #LMA23 registrants receive access to the recordings bundle as part of their registration.

All sessions align within the six domains within LMA’s Body of Knowledge.  While many sessions align with more than one domain, the primary BoK domains for each session are highlighted below:

 Business Development

• A First Look at a New Scientific Study: The Rainmaker Genome Project (Service Provider Session - bundle only)
• Authentic (Social) Selling: A Sales Insider's View
• Developing an Authentic Approach to Keeping in Touch and Building Relationships
• Podcasting For Lawyers: The Next-Level Strategy Necessary For A Successful Podcast
• Spearheading Strategy & Winning New Business with Marketing Tools: A Look at Managing Client Relationships through CRMs, ERMs, Analytics, and Data Visualization (Service Provider Session - bundle only)
• Turning a Lawyer's Passion into a Practice

     Business of Law

• General Counsel Panel: How to Win Big at the Legal Marketing Gameshow (Bundle only)
• Law Firms, Clients and the ESG Agenda: What is Your Role?

• Skunkworks, AI, and Metaverse: What's Next in Legal Marketing

     Client Services

• Adding and Defining Value in a Crowded Market
• Client Service Teams: How to Build, Grow and Measure Success
• Don't Hunt Alone: How to Leverage the Power of the Pack for Client Teaming
• Lifting the Veil: The Marriage of DEI, BD & LegalOps (Bundle only)

     Communications

• Escaping the Legal Marketer's Inferno (Service Provider Session - bundle only)
• Driving Successful and Impactful Content Marketing: 4 Steps to Stand Out in the Crowd (Service Provider Session - bundle only)
• Harnessing The Power of Storytelling to Influence and Engage Your Audiences
• How Amplifying Your Personal Brand Impacts Company Well-Being & Culture
• How Law Firms Can Use Video Effectively & Strategically in 2023
• The Dirty Secrets of DEI: Unpacking the Do's and Don'ts in DEI Communications and Marketing 

Marketing Management and Leadership

• Amplified Leadership: 4 Superpowers for High Impact
• Connecting Dots: Integrating Campaigns for Greater Engagement
• Insights from Marketing and PR Innovators Outside Legal Marketing
• Status Report: How are Law Firm and Marketing Leaders Aligning To Drive Success?
• The Next Five: Achieving Mid-Career Excellence in Legal Marketing

 Technology Management

• Demystifying Data Science: What Legal Marketers Need to Know (Service Provider Session - bundle only)
• Driving High Growth: Strategies for Firm Success in Challenging Times (Service Provider Session - bundle only)
• Marketing Analytics Bootcamp - Part 1: Learning to Use Data to Amplify Your Impact
• Marketing Analytics Bootcamp - Part 2: Advancing Your Marketing Analytics Operation

Bonus! The Opening Remarks and Closing Session Recordings are included when you purchase the bundle. 

Domains: Business Development, Communications

Using real-life situations, sales and social selling expert Sam McKenna will give you tips to help enhance your understanding of LinkedIn (from engagement, content, and networking) and sales in general. In advance of this session, you’ll have the chance to submit examples of challenges you’ve faced in social media engagement, connections, and sales. Sam will work through your situations and offer tangible, practical guidance on how to create a successful path forward.

Sam will provide easily-executable and proven practices to elevate your overall sales and social selling game. She’ll inspire you with her own mindset that will help you succeed regardless of how technology or methods of communication change. Whether you are experienced in marketing and BD or just trying to grasp your bearings, you will find this session full of extremely useful ideas to inspire your future (social) selling success.

You'll learn how to:

• Create/improve your authentic connection with your social media followers and audience
• Understand what drives people to want to work with you 
• Learn how to better use social selling tools to more effectively convey your message

Presenters: 
Samantha McKenna, CEO, #samsales consulting
Adam Severson, Chief Marketing & Business Development Officer, Baker Donelson

Join LMA president Roy Sexton, as well as members of the Annual Conference Advisory Committee, in welcoming attendees to LMA 2023!

Domain: Marketing Management & Leadership

Have you asked yourself: Why do some people seem to be natural-born leaders, but I struggle? What type of leader am I? How can I be a better leader? What can I do to amplify my effectiveness? How can I have more confidence in meetings and get people to say yes to my ideas?

If so, you are in good company and this session will help you on your path to becoming a great leader! Without answering these questions, leaders burn out with dissatisfaction and ineffectiveness and eventually drive others away from them. This session will explore four authentic superpowers that you can use to discover and maximize your leadership skills and abilities, find greater satisfaction in leadership opportunities, and build the self-confidence you need to thrive as a leader even when you are not the boss.

You'll learn how to: 

• Explore four of the superpowers of leadership that will supercharge your toolbox and enhance your skills
• Identify your authentic leadership traits and immediately amplify your leadership effectiveness 
• Discover your path to more confidence, greater influence, and impact the leadership culture of your firm

Presenter: 
Geoffrey Williams, COO and CFO, Cunningham Bounds

Domain: Marketing Management and Leadership 

Mid-career is the stage when you have earned experience and expertise but still have years ahead to advance, pursue leadership roles within your firm and the industry, and earn more. In 2018, Kim and Meghan presented “The First Five: Laying the Foundation for Future Leaders” to a packed house at the LMA Annual Conference. Five years later, the duo is back and ready to share everything they know about how to thrive in the mid part of a legal marketing career. Whether you are a Specialist, Manager, or first-time Director, opportunities and challenges will naturally arise and you may need different tools to not only survive but, thrive! This practical session will cover five different elements of mid-career excellence including relationship building, specialization, moving to a new law firm, advocating for yourself and your expertise, and leveraging the significant learnings from the pandemic.

You'll learn how to:

• Advance in your career smarter, not necessarily faster
• Motivate yourself while empowering others to succeed 
• Broaden your value by staying attuned to industry changes and trends

Presenters:
Jacob Eidinger, Director of Marketing & Communications, Crumiller
Kim Oakley, Regional Marketing & Business Development Manager, Seyfarth Shaw LLP
Kelly Sokolowski, Marketing Manager, Perkins Coie LLP
Meghan Spradling, Marketing & Communications Manager, Miller Nash LLP

Domains: Communications, Technology Management

More law firms are trying their hand at video, some better than others. In this session, Rob Kates, Executive Producer at Kates Media, and Jessica Aries, J.D./LL.M., Digital Marketing Strategist & Consultant at By Aries will bring together data from their latest original research along with law firm leaders and client perspectives to discuss how firms of all sizes and types can more strategically use YouTube and video marketing to build brand awareness, generate visibility, and deepen relationships with existing and prospective clients.

You'll learn how to: 

• Describe how law firms can strategically use video marketing to generate brand awareness and increase their firm’s visibility with their key client base
• Examine best practices around video marketing and what strategies law firm marketers can use to help set their firm apart and stand out with clients 
• Discuss how legal marketers can make the case for using YouTube and video marketing more strategically in the legal environment

Presenters:
Jessica Aries, Digital Marketing Strategist & Consultant, By Aries
Rob Kates, Executive Producer, Kates Media

Domains: Client Services, Business Development 

Internal client service teams come in different shapes and sizes throughout law firms. Law firm leaders and business development professionals will agree that an organized internal structure to maximize efficiency and responsiveness to their client’s needs furthers the business objectives for all. This session will explore practical solutions for BD professionals starting a program for the first time, as well as ways to enhance and grow existing programs.

You'll learn how to:

• Discuss how to build internal support and structure for impactful client service teams
• Define meaningful goals and KPIs that allow client service teams to measure progress and promote successes 
• Examine business development’s role in shaping and expanding client service efforts

Presenters:
Matthew Olsen, Director of Business Development Litigation, Hunton Andrews Kurth
Monica Ulzheimer, Senior Litigation Marketing Specialist, Alston & Bird LLP
Andrew Scott, Director of Marketing & Communications, MTS Health Partners
Elise Holtzman, CEO, The Lawyer's Edge

Domains: Marketing Management and Leadership, Communications

In this interactive panel session, moderator Jeff Berardi will lead a discussion of C-level participants who will share insights, examples and case studies of law firm initiatives that have effectively and successfully involved elements of marketing communications, business development (sales support) and client-facing sales activities. The discussion will focus on challenges related to silos that may exist between functional areas or departments, how to manage through different thinking preferences or personality types, and how to track and measure results of these integrated campaigns. In addition, the panel will provide best practices within and outside of the legal industry, using examples of leading law firms and other professional services organizations for inspiration. There will be ample time for questions and feedback from the audience.

You'll learn how to:

• Provide insights, guidance and direction to mid- and senior-level attendees on how to lead and manage an integrated marketing communications, business development, and revenue-focused campaign
• Offer best practices and case studies on law firms and companies that have done this effectively in the past 
• Recommend practical action steps that participants of all levels and from varying firm sizes can take back to their respective firms

Presenters:
Jeffrey Berardi, Partner, Baretz+Brunelle
Luke Ferrandino, CMO, Paul Weiss
Elizabeth Gooch, Chief Business Development Officer, McDermott Will & Emery LLP

Domains: Business of Law, Client Services

In this panel session, we will dive into what ESG actually means, best practices and stakeholder expectations. We’ll explore how clients and law firms are placing a greater focus on ESG, and the role of Marketing & Business Development to support a more sustainable and equitable future.

Our expert panel will provide practical advice on:

• Do law firms need to get their own ESG strategy in order before advising their clients?
• What does “purpose” mean to law firms and clients?
• How are law firms organizing themselves to support their clients’ ESG strategy?
• How do you market ESG and what is most effective?
• What role can we play to shape a firm’s internal and external ESG strategy?
• What key considerations and challenges should you be aware of, and how can you navigate them?

You'll learn how to:

• Articulate the importance of a clear ESG strategy to your firm’s leadership
• Discuss how to use your role as an M&BD professional in shaping your firm’s internal and external ESG strategy 
• Share case studies and best practice that you can bring back to your firm’s leadership on how to market “ESG”

Presenters:
Ryan Hillier, Managing Partner, Novalex
Phillip McGowan, Director of Corporate Communications, Reed Smith
Karen Morton, Head of Marketing & Business Development: Europe, Middle East & Africa, Hogan Lovells
Jo Summers, Chief Client Officer, Lamp House Strategy

Domains: Client Services, Business Development

It is a widely accepted business development principle that it is more cost-effective to keep and grow an existing client than it is to develop a new one. But how exactly can marketers help their firms ensure year-over-year client growth? Join seasoned legal marketers Carman Akins (Practice Marketing Director, DLA Piper) and Terra Davis (Diversity, Equity & Inclusion Manager, Norton Rose Fulbright) alongside LaToyia Pierce (VP Legal Affairs & General Counsel, FirstService Residential, Inc.) for a deep dive into client teaming best practices. This interactive workshop is appropriate for marketers at firms large and small who work with practice groups, sector teams, and geographic locations and will focus on how groups can partner together to provide holistic service offerings and grow client relationships. The session will cover key account management, client service best practices and provide an actionable blueprint for developing strong client teams with or without a formal key client account program.

You'll learn how to:

• Discuss how to use firm data and competitive intelligence to identify high-value clients who are poised for growth
• Explain how to create internal teams to service the end-to-end needs of the client from an in-house counsel perspective 
• Discuss how to ensure that your firm understands and aligns with the client’s core values along with understanding their business opportunities, challenges, and threats 
• Describe how to lead a discussion about business generation and growth by focusing on high-potential clients when you return to work

Presenters:
Carman Akins, Director - Practice Development, DLA Piper
Terra Davis, Chief Diversity & Talent Development Officer, Knobbe Martens
LaToyia Pierce, Vice President, Legal Affairs & General Counsel, FirstService Residential