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  • Contains 2 Component(s)

    Join the CI SIG for a program focused on AI-Powered Competitive Intelligence. Explore AI CI tools, best practices, and real-world use cases. Learn what future trends are on the horizon for AI in CI for law firms. Register now!

    Sponsored by: Competitive Intelligence SIG
    Domains: Business of Law & Marketing Management and Leadership
    BoK Competencies: Competitive and Business Intelligence & Consultant and Vendor Management

    Join the CI SIG for a program focused on AI-Powered Competitive Intelligence. Our dynamic presenters will provide a 360 view at how AI is impacting competitive intelligence from multiple perspectives. In this informative session, we will delve deep into the world of law firm Competitive Intelligence, examining its pivotal role in helping attorneys make informed decisions, enhance their client relationships, and navigate the ever-evolving generative AI space. We will also explore the transformative potential of AI in CI, as well as the cautionary tales that highlight the importance of ethical and responsible AI implementation.

    Key topics we'll cover:

    1. AI-Powered CI Tools: Explore cutting-edge AI applications and tools that are revolutionizing the CI landscape. We'll showcase how AI can streamline data collection, analysis, and visualization to provide actionable insights quickly.
    2. Real-World Use Cases: Dive into real-world examples of law firms harnessing the power of AI-driven CI to gain a competitive advantage. Discover how AI is being utilized to identify market opportunities, improve pricing strategies, and enhance client service.
    3. Cautionary Tales: Learn from the mistakes of others. We will examine cautionary tales from the legal industry where AI implementation in CI went awry. Gain valuable insights into ethical considerations, data privacy concerns, and potential pitfalls to avoid.
    4. Ethical Considerations: Explore the ethical dimensions of using AI in CI for law firms. We'll discuss responsible AI practices, the importance of data privacy compliance, and maintaining transparency in decision-making.
    5. Future Trends: Get a glimpse into the future of AI in CI for law firms. Learn about emerging trends that promise to further transform the competitive intelligence landscape.

    Learning Outcomes:

    • Explore existing generative AI tools, CI use cases and tips for selecting the best tech for your law firm.
    • Understand the guard rails of AI tools and resources to build them into your CI process.  
    • Gain a holistic view of AI predictions for future resources and developments in the legal industry.

    Presenters:
    Zena Applebaum, Vice President of Product Marketing, Thomson Reuters
    Jay Nakagawa, Director of Competitive Intelligence, Dell Technologies
    Peter Geovanes, Chief Innovation & AI Officer, McGuireWoods LLP

  • Contains 2 Component(s)

    The Client Value SIG and Diversity, Equity & Inclusion SIG invite you to join as this dynamic panel explores these and other questions. Attendees will glean takeaways that law firm marketers and DEI professionals can apply within their organizations.

    Sponsored by: Diversity, Equity and Inclusion & Client Value SIGs
    Domains: Business Development & Client Services
    BoK Competencies: Responding to Written Request for Proposals (RFPs) & External Client Communications and Feedback

    Law firms are responding to ever more diversity data requests from clients. What do clients want and need from these requests? How can law firms show up well, even when they wish their data was better? How can legal marketers add value to their firms and help navigate the process in good graces, both inside the firm and in representing the firm to its clients? 

    The LMA Client Value SIG and Diversity, Equity & Inclusion SIG invite you to join as this dynamic panel explores these and other questions. Attendees will glean concrete takeaways that law firm marketers and DEI professionals can apply within their organizations. 

    Learning Outcomes:

    • Hear from the client directly on what aspects of DEI are important to organizations (in a way that marketers can translate easily back to firm leadership)
    • Better understand how clients are tracking and evaluating law firm diversity today, and what they predict for tracking and reporting in the future, especially over the next 2-5 years.
    • Learn how companies articulate their values to clients/employees, so marketers can provide answers that align with client needs and also better educate within their firms.
    • Understand how different clients define diversity, which is not the same from one client to the next. 

    Presenters:
    Rita Treadwell, Diversity, Equity & Inclusion Manager, Greenberg Traurig
    Tasneem Khokha, Managing Director, GrowthPlay
    Sonali Oberg, Business Development & Marketing Manager, Sidley Austin

  • Contains 2 Component(s)

    Join the Solo/Small Team SIG for a discussion with Nancy Myrland and Guy Alvarez as they share best practices for law firm marketers on using LinkedIn and advising your attorneys on how to use it. Register to learn more!

    Sponsored by: Solo/Small Team SIG
    Domains: Business Development & Communications
    BoK Competencies: Business Development Coaching/Training & Interactive and Digital Marketing

    LinkedIn can be a very powerful business tool for professionals and companies alike. But is your firm getting the most out of your company page posts? Are your attorneys posting on their own pages, or just assuming it’s enough for marketing to post to the company page? What about those LinkedIn paid campaigns – are they worth it?

    Join the Solo/Small Team SIG for a discussion with Nancy Myrland, LinkedIn Coach for Lawyers, and digital marketing and social media pro, Guy Alvarez, as they share best practices for law firm marketers on using LinkedIn and advising your attorneys on how to use it.

    Learning Outcomes:

    • Discuss posting to the LinkedIn firm page vs. posting to an attorney’s profile
    • Learn about paid LinkedIn Campaigns
    • Learn how to teach your lawyers how and what to post to their own profiles

    Presenters:
    Nancy Myrland, President, Myrland Marketing & Social Media
    Guy Alvarez, Founder & CEO, Good2bSocial

  • Contains 2 Component(s)

    Whether you're a solo marketer, in-house PR pro or part of large legal marketing team, the demand for communication services is on the rise. Join PR SIG co-chairs to learn key PR trends and challenges, best practices for priority setting, and more!

    Sponsored by: PR & Communications SIG
    Domain: Communications
    BoK Competency: Media Relations/PR

    Whether you’re a solo marketer, in-house PR pro or part of large legal marketing team, the demand for communication services is on the rise. How can you manage this wave of work? Join our PR SIG Co-Chairs Heather McMichael and Debra Pickett as they chat with PR SIG members on what their top communication challenges are today. We’ll share results of a national survey of nearly 500 communicators about what’s impacting their teams, discuss some best practices for meeting those challenges and hear from you with questions for our experts and tips for your colleagues. You will also meet next year’s incoming PR SIG Co-Chair Jeanne Hoff. Grab your favorite snack and join us on September 29, at Noon CST for an engaging and lively conversation on one of our favorite topics – the continuing evolution of legal public relations.

    Learning Outcomes:

    • Identify key PR trends and challenges facing law firm communicators
    • Discuss best practices for setting priorities and achieving key PR goals
    • Connect with LMA resources and colleagues 

    Presenters:
    Heather McMichael, Director of Communications, Shook, Hardy & Bacon
    Debra Pickett, Principal Consultant, Page 2 Communications
    Jeanne Hoff, Business Development Manager, Sullivan & Cromwell

  • Contains 2 Component(s)

    In this session, attorney turned communication and relationship expert Rachel DeAlto will dive into her relatable framework. Register to learn to engage differently, connect with anyone, and attract friends, colleagues, and opportunities.

    Sponsored by: LMA International
    Domains: Marketing Management and Leadership & Communications
    BoK Competencies: Written and Oral Communication Skills & Department Management and Motivation

    There's no question that law is a relationship-based business. The success of any law firm depends on the quality of its relationships with clients, referral sources, and other members of the legal community. What we've done in the past is not enough. In today's highly competitive legal marketplace, law firms need to be more strategic in their approach to business development. Relationship-based business development is all about creating and maintaining relationships with key individuals and groups. It's about understanding who your clients are, what they need, and what they want. It's all about becoming fearlessly relatable.

    In this session, attorney turned communication and relationship expert Rachel DeAlto will dive into her relatable framework including access to her proprietary personality assessment which will have you engaging differently leading to better connections, loyal clients, and increased referrals.

    Learning Outcomes:

    • Connect with anyone, anywhere (even with social anxiety) 
    • Discover your Social Superpower and use it for infinite success 
    • Attract friends, colleagues, and opportunities like a magnet

    Presenters: Rachel DeAlto, Communications & Relationship Expert, Author & Speaker

    Rachel DeAlto is a relationship expert, media personality, keynote speaker, and the author of “relatable: How to Connect with Anyone Anywhere (Even if It Scares You)” (Simon & Schuster’s Tiller Press, September 2021). Rachel maintains a law degree, master’s in psychology, as well as an undergraduate degree in communications. She has appeared as a relationship expert on Lifetime’s Married at First Sight, TLC’s Kate+Date, and over 200+ national media outlets. Rachel speaks on relationship building, the power of connection, and authenticity with her most recent TEDx, Being Authentic in a Filtered World, featured on TED.com.

  • Contains 2 Component(s)

    Difficult conversations tend to be avoided because professionals shy away from the uncomfortable & fear polarizing relationships. Join this session to learn strategies to conduct difficult conversations and be a better team leader. Register now!

    Sponsored by: LMA Talent Development Committee
    Domain: Marketing Management & Leadership
    BoK Competency: Department Management and Motivation

    Difficult conversations tend to be avoided because professionals shy away from the uncomfortable, and fear polarizing relationships. But avoidance is not a recommended road to success. Participants will learn strategies and tactics to engage in productive conversations to address challenges and deepen relationships. They will understand where and why they avoid difficult conversations. And they will leave with an understanding of how they can engage in productive and effective conversations to make their professional – and personal – lives more joyful and decrease stress. 

    Participants will learn to:

    • Recognize where they are avoiding having difficult conversations, and why
    • Prepare to have effective and behavior changing conversations 
    • Practice and apply strategies to improve their relationships with colleagues and clients

    Learning Outcomes:

    • Walk through strategies and tactics to conduct difficult conversations in an influential manner
    • Build personal and professional trust between colleagues
    • Lead high-performing and productive teams

    Presenters:
    Margee Fawley, Chief Talent Officer, Davis Graham & Stubbs LLP
    Julie Holunga, Principal & Executive Coach, Chinook Executive Solutions

  • Contains 2 Component(s)

    Colonel Retired Steve Merkel is an expert on budling high preforming teams through his service in the Army and as a COO in a law firm. Join to learn what traits you need as an effective leader and tips for how to foster this in others. Register now!

    Sponsored by: LMA International
    Domain: Marketing Management & Leadership
    BoK Competency: Department Management & Motivation

    Colonel Retired Steve Merkel gave more than 30 years of service to the United States as a Soldier in the Army. He has led teams both in peacetime and in combat of all sizes – ranging from a few subordinates to well over 4,000. Steve now serves as the Chief Operating Officer for Barnes & Thornburg LLP. He has found the similarities between the military profession and the legal profession to be both surprising and profound. Steve has learned a great deal over the course of his life about leadership and building high performing teams that helped him both on the battlefield and now in the offices of his law firm.   

    Learning Outcomes:

    • Examine what traits and skills lead to effective leadership 
    • Explain tangible tips for individuals to develop effective leadership characteristics in themselves
    • Discuss 3 key characteristics of a high-performing team (and How Leaders Can Foster Them)

    Presenter: 
    Steve Merkel, Chief Operating Officer, Barnes & Thornburg LLP

  • Contains 1 Component(s)

    Intentional leadership is not a title, role, or tenure. Register now to understand the dynamics of Intentional Leadership, define the benefits in our professional and personal lives, and learn skills to employas a legal industry professional.

    Sponsored by: LMA International Talent Development Committee
    Domain: Marketing Management & Leadership
    BoK Competency: Firm Organizational Structure and Dynamics

    Intentional leadership is not a title, role, or tenure. Intentional leadership takes courage, practice, and awareness.

    An Intentional leader is anyone who consciously chooses to own their goals, their mission and their purpose - for themselves, and their teams. More than ever before, 2023 challenges us legal professionals to effectively adapt and innovate in order to be successful in a rapidly evolving, high pressure industry.

    As leaders, we are being called to step into our power through intention and awareness with a keen eye on the collective impact this will have. 

    Learning Outcomes:

    • Understanding the dynamics of Intentional Leadership
    • Defining the benefits of Intentional Leadership both in our professional and personal lives
    • Daily Intentional Leadership skills to employ as a legal industry professional 

    Presenter: Axelle Flemming, VP of Talent and Transformation, K2 Services

  • Contains 2 Component(s)

    Join the Client Value SIG to explore benefits of soliciting client feedback to understand client needs to deepen loyalty and satisfaction. Register to discuss strategies to gain buy-in from key internal stakeholders, identify clients, and more!

    Sponsored by: Client Value SIG
    Domain: Client Services
    BoK Competency: External Client Communications and Feedback

    Join the Client Value SIG as we explore the benefits of soliciting client feedback to understand client needs to deepen client loyalty and satisfaction. We will discuss best practices and strategies for gaining buy-in from attorneys and senior leadership to implement a client feedback program using a range of methods, from low-touch electronic surveys to high-touch individual interviews. The session will also provide practical tips on how turn feedback into action.

    Learning Outcomes:

    • Discuss strategies to gain buy-in from key internal stakeholders to implement a client feedback program.
    • Identify ideal clients for feedback and methods for outreach.
    • Share best practices for piloting a client listening program

    Presenters:
    Patricia Ellard, Director of Client Experience Analytics & Service Design, Troutman Pepper Hamilton Sanders LLP
    Caitlin White, Director, Wicker Park Group

  • Contains 2 Component(s)

    Join us to hear directly from in-house counsel about what effective collaboration looks like, how outside counsel can add value, and what is most meaningful in establishing successful long-term relationships with clients.

    Sponsored by: LMA Client Value SIG
    Domain: Business Development and Client Services
    BoK Competency: External Client Communications and Feedback

    Hear directly from in-house counsel about what effective collaboration looks like, how outside counsel can add value, and what is most meaningful in establishing successful long-term relationships with clients.

    Opportunity to Invite Your Attorneys:

    This is an opportunity for you and your attorneys to learn from a great panel of experts. Encourage your attorneys to register for this webinar to equip them with the tools that will aid them in building trusted relationships with clients and give your firm a competitive edge.

    Learning Outcomes:

    • Understand how to drive or influence strategic partnerships through collaborative planning
    • Identify actionable methods to capture the essence of investing more in the relationship with clients
    • Discuss what work-life after the pandemic looks like for clients and how the definition of value may change
    • Understand how buyers of legal services view talent management and managing to succession planning

    Presenters:

    Robyn Diaz, Senior Vice President and Chief Legal Officer, St. Jude Children’s Research Hospital
    Fred Headon, Assistant General Counsel – Labour & Employment Law, Air Canada
    Mark Young, Counsel, Vox Actio LLC (Moderator)